Give your outfits a sense of freedom, just like Mike Graham did when he started his new brand Gramicci in the 1970s. From the beginning to the present day, he has created original combinations that mix outdoor and streetwear. Sleek but casual sweatshirts, cargo shorts or modern climbing pants. Gramicci is not afraid of revolution and is about to change the outdoor clothing scene forever.
Originally, Mike Graham, who named the Gramicci brand after his nickname at Stonemasters, only designed gear for climbers. He started with portable tents that people could sleep in on rough terrain. And because he couldn't find comfortable shorts anywhere that were ideal for bouldering, he began designing and making his own. When he and his friends tried them out and made sure everything worked, the Gramicci brand was born. Not only did they begin offering specialized climbing gear, but they quickly jumped into making outdoor apparel that emphasized comfort, functionality and technology.
In 2011, to celebrate its 30th anniversary, Gramicci launched a special G Movement line with NPT fabric. It's a blend of the most durable and organically grown natural fibers, combined with free thinking to offer a different style for competitive athletes and the casual urban alpinist. Whether you're part of one group or the other, don't wait too long to get yourself some comfortable clothing from Gramicci!
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